“I might be more boring, but I’m healthier!”
Photo © 2003 AAP One/Mick Tsikas
On its website, Streets says it wants consumers to "go bananas" over its famous banana flavoured Paddle Pop.
And that's exactly what ice cream lovers are likely to do after they find out the iconic treat's flavour has been changed.
Streets Marketing manager Andrea Martens has told the Daily Telegraph that the recipe for the banana Paddle Pop has changed.
She says it's for nutritional reasons.
Vegetable oil is gone and each serve now contains about 27 per cent fewer kilojoules and 34 per cent less saturated fat, the newspaper reports.
Ms Martens has told the newspaper the change will give parents a healthier option compared to many of the other ice cream on the market.
But that's likely to be cold comfort to many sweet-toothed consumers devoted to the classic treat.
Chocolate and caramel paddle pops have also had their ingredient mix altered, the paper reports.
The Streets company was founded in 1920 at Corrimal on the NSW south coast, with the Paddle Pop appearing in fridges from 1953.
Brought to you by