Wd JB want u 2 h8?
There was a lot of online excitement as we headed into last Wednesday’s episode of The Project. Word had got around the Biebersphere that there would be a big announcement as part of Andrew Günsberg’s interview with teen heartthrob superstar Justin Bieber.
Then the interview went to air, and it would have gone over a treat, except that, well… there was no “big announcement.”
Cue so much online outrage that “Aussie Bieber” trended on Twitter, and the Project Twit was instantly admitted to therapy.
So what's the story? How did this happen? Our producers spent the day waterboarding – er, questioning – our staff, and figured it out. It’s true, we put out a media release last week about our huge first week of hour-long shows in our new timeslot, and it included a mention of a “big announcement.”
Our bad. The “big announcement” bit wasn’t meant to be there, because, as we now know, there wasn’t a big announcement.
It’s the sort of typo that we’d usually notice and correct. But we had a lot going on. We were up to our armpits in Bublés, Pitts, Izzards, and Jessica Parkers. We had a horse race of major national significance stopping down the week. But mainly, we were just about to launch our timeslot-changed, super-sized, newly-renamed Project, and we were kinda busy.
We never mentioned the “big announcement” again, but it was too late. Someone had spotted it, and the Biebernet did the rest.
So a nation of Beliebers sat down last night with bated breath, phones in hand and internets ready to go, just in case. What could it be? A tour? A meet’n’greet’? Another controversial new hairstyle?
…Um, no. It was Andrew asking a bunch of questions and Justin answering them. Straightforward interview stuff, unless you count Justin’s emphatic denial of persistent Twitter rumours that he’s dead. That’s an eenie meenie bit announcementy, isn’t it?
Oh OK, it's not. We’re genuinely sorry, Beliebers. We didn’t mean to raise your hopes and then let you down. We certainly wouldn’t do it deliberately.
Please forgive us. We’ll try not to let such an error happen again. In return, we won’t charge you for the therapy our Twitter Twit is currently receiving after the impressive barrage of cyberhate you served up last night. (Probably because you had those phones and internets ready to go.)
Can we please go back to throwing each other heart-shaped hand signals? It’s what Justin would want.
In the meantime, we can assure you we have learned two things out of this.
One: people actually read our media releases.
Two: never mess with Beliebers.
Click here to watch Andrew Günsberg chat to Justin Bieber about lots of stuff except a big announcement!