Image: The Project
It’s Beef Week 2012! What, you didn’t know?
For those without their finger to the pulse of all things meaty, Australia's National Beef Exposition is one of the world's great beef cattle events.
Reporting from Rockhampton, The Project’s Anna Daniels delivers a bevy of beef puns as she explores just what Beef Week has to offer.
But it’s not all just singles nights and barbeques, Beef Week is of major importance to the Beef Industry. Tune in tonight to find out why.